CBD payment processing: Compliance, costs, and what to look for in a provider

August 1, 2024

Chris Algie

Head of Sales

CBD is now legal in many countries and consumer demand keeps growing—from 24.61 billion USD in 2026 to 382.04 billion by 2034—yet the financial infrastructure behind most CBD businesses still treats them as a liability. Merchant account rejections, sudden processing terminations, and punitive fee structures remain routine for CBD operators with viable products, proven revenue, and compliant operations.

The product isn’t the problem. The payment ecosystem’s outdated classification of CBD merchants is.

This guide covers how CBD payment processing works, what to look for in a provider, what it costs, how compliance frameworks in the UK and EEA affect your merchant account, and how to keep chargebacks below the scheme thresholds that trigger account reviews.

» Check out Fibonatix’s CBD merchant account solution

How payment processors classify CBD merchants

Most payment processors never evaluate your CBD business on its own merits. Automated onboarding systems screen applications against merchant category codes (MCCs) and internal risk policies that flag CBD at the category level, regardless of your compliance record, revenue history, or product quality. 

This is why businesses with clean financials and no chargeback history still get rejected by processors like Stripe and PayPal. The rejection reflects acquirer risk appetite for CBD as a category, not an assessment of your specific operation.

Even processors that initially accept CBD merchants can reverse course. Acquirer appetite shifts, internal risk policies tighten, or a compliance review flags CBD accounts for termination during routine portfolio audits. A merchant account that worked yesterday offers no guarantee it will work tomorrow.

» Learn more about payment risk management solutions in the UK and EEA

What account instability actually costs your business

Even a single processor termination can set a profitable CBD business back months. It freezes outstanding settlement funds for a review period, which for a business processing £50,000-£100,000 monthly can mean five or six figures locked in limbo. Meanwhile, your checkout goes offline, and subscription customers whose recurring payments fail may never return.

» Learn more about secure payment systems

What stable CBD payment processing looks like

Regulatory status and operational indicators

Stable payment processing for CBD starts with your provider’s regulatory status. An FCA-authorised payment institution (in the UK) or equivalent EEA-regulated entity (approved by NCAs of EU countries) operates under formal supervisory requirements that govern how they manage merchant relationships. They can’t terminate accounts arbitrarily. They follow documented procedures, provide notice, and safeguard client funds under regulatory obligation.

Beyond regulatory status, look for these operational indicators:

  • Industry-specific underwriting. Your provider should underwrite CBD merchants routinely, not as an exception. Ask how many CBD businesses they currently process for and how long those relationships have lasted. Providers where CBD is a core vertical understand the compliance landscape and won’t panic at the first regulatory headline. 
  • Transparent reserve terms. Rolling reserves are standard for CBD processing. What matters is whether reserve percentages, hold durations, and release conditions are disclosed before you sign, not discovered on your first statement. Ask for the reserve terms in writing during evaluation, and compare across providers. Any reluctance to disclose is a disqualifying signal.
  • Proactive communication. A provider that contacts you when your chargeback ratio trends upward, before it breaches scheme thresholds, is protecting your account. A provider that sends a termination notice at 0.9% without prior warning was never invested in the relationship. Ask prospective providers how they handle chargeback escalation. The answer tells you whether they see your account as a partnership or a liability.
  • Dedicated account management. Ticket-based support systems are not built for CBD merchants dealing with time-sensitive payment issues. A named account manager who understands your business model, product lines, and CBD compliance posture can resolve issues before they escalate. Ask who your day-to-day contact will be and how they handle urgent queries outside business hours.

None of these characteristics guarantees permanence. No CBD oil payment processing relationship is without risk. But a provider that meets these criteria is structurally less likely to terminate your account and operationally better equipped to help you prevent the conditions that lead to termination in the first place.

Fee structures: What CBD merchants actually pay

CBD payment processing costs more than standard e-commerce. Expecting otherwise leads to poor provider choices. The question isn’t whether you’ll pay a premium. It’s whether you understand exactly what you’re paying for.

A typical CBD merchant account includes several cost components beyond the headline transaction rate. Transaction fees for CBD merchants generally range from 4–7% per transaction, compared to 1.5–2.9% for standard retail. But the transaction rate alone is misleading. Total processing cost includes monthly gateway fees, PCI compliance fees, chargeback fees per dispute, and the opportunity cost of rolling reserves held against your working capital.

Don’t compare headline rates. Compare total cost. A provider quoting 4.5% with no monthly fees often costs less than one quoting 3.9% after you add their gateway fees, higher reserves, and per-chargeback charges. Model both at your actual monthly volume before committing.

CBD compliance: The regulatory framework your business depends on

Your provider will assess whether your products are legally marketable in every jurisdiction you sell into. A product compliant in the UK but non-compliant in the EEA creates liability for the acquirer processing those transactions.

In the UK, four areas matter most: 

In the EEA, EFSA classifies CBD as a Novel Food at the EU level, but enforcement varies sharply by member state. For example:

  • Germany and Austria take a zero-tolerance stance.
  • France’s legal framework remains ambiguous following the CJEU’s Kanavape ruling.
  • The Netherlands has actively removed non-compliant products from the market.

Managing chargebacks and fraud in CBD e-commerce

Why CBD chargeback rates run higher than standard e-commerce

CBD merchants face structurally higher chargeback rates than conventional e-commerce, not because they’re poorly run, but because the market creates dispute conditions standard retail doesn’t face. Subscription customers forget they enrolled and dispute rather than cancelling (also known as “friendly fraud”). Billing descriptors show a payment entity name instead of the brand the customer bought from.

» Learn more about keeping track of customer payments

How to keep chargebacks below scheme thresholds

Visa and Mastercard impose escalating penalties when chargeback ratios breach defined thresholds, and CBD merchants operate with a narrower margin than most.

  • Fix your billing descriptor. Highest impact, lowest effort. Your descriptor should show your customer-facing brand name, not your payment entity’s legal name, plus a contact URL or phone number.
  • Build explicit subscription consent. Separate opt-in stating billing amount, frequency, and cancellation method. Pre-billing reminders 3–5 days before each renewal. Cancellations are cheaper than chargebacks.
  • Deploy chargeback alerts. Verifi (Visa) and Ethoca (Mastercard) notify you before a dispute becomes a formal chargeback, giving you a window to refund instead.
  • Make cancellation easier than disputing. Prominent cancellation links, one-click process, same-day processing. Every customer who cancels through your site is one who didn’t file a chargeback through their bank.
  • Track reason codes monthly. If most chargebacks are “transaction not recognised,” your descriptor is the problem. If most are “product not as described,” your marketing claims are the problem.
  • Fight illegitimate chargebacks. Submit representment with proof of delivery, consent records, and communication logs within scheme deadlines. Won representments don’t improve your ratio retroactively, but they recover revenue and signal seriousness to your acquirer.

» Learn more about reducing chargeback losses

Choosing a CBD payment provider: What to do next

CBD payment processing and compliance are not separate workstreams. They are two sides of the same operational foundation, and weakness in either one destabilises the other. The businesses that sustain growth in this market treat regulatory adherence as payment infrastructure protection and choose providers based on regulatory status and operational depth rather than headline rates.

Fibonatix provides CBD merchant accounts, payment gateway services, and dedicated account management for businesses operating across the UK and EEA. Our CBD merchants work with named account managers who understand the compliance landscape, monitor chargeback ratios proactively, and disclose all fee structures before onboarding.

» Chat with our CBD experts to find your tailored solution

Disclaimer: Fibonatix is a UK-based, FCA-regulated payment service provider (FRN 768776) specialising in merchant accounts for B2C businesses globally, but B2B exclusively to the UK and EEA. Verify our regulatory status on the FCA Financial Services Register.

FAQs

Can CBD businesses get merchant accounts?

Yes, but not through mainstream processors like Stripe or PayPal, which typically reject or terminate CBD accounts based on merchant category classification. FCA-authorised payment institutions that specialise in CBD processing offer merchant accounts with industry-specific underwriting.

Why do payment processors reject CBD applications?

Automated onboarding systems flag CBD merchants at the category level based on merchant category codes and internal risk policies, regardless of the individual business’s compliance record or revenue history. The rejection reflects the processor’s acquirer risk appetite for CBD as a category, not an assessment of your specific business.

What compliance requirements apply to CBD businesses in the UK?

CBD products sold as food supplements require Novel Food authorization through the FSA, must contain no more than 1mg of controlled cannabinoids per container under Home Office guidance, and cannot make medicinal claims without MHRA marketing authorization. Products also require accurate labelling, including CBD content, full ingredient lists, and batch-traceable certificates of analysis from accredited independent laboratories.

How much does CBD payment processing cost?

Transaction fees for CBD merchant accounts typically range from 4–7% per transaction, compared to 1.5–2.9% for standard e-commerce. Total processing cost also includes monthly gateway fees, PCI compliance fees, chargeback fees per dispute, and the opportunity cost of rolling reserves held against your working capital.